When we first launched For The Love Of, it was rooted in a passion for creating meaningful experiences around non-alcoholic wine. We believed in celebrating togetherness, connection, and the simple joy of sharing a glass of something special—without the alcohol.
But as we’ve grown, listened, and evolved, we realized that our name should better reflect where we’re headed. After months of industry research, customer conversations, and deep reflection, we’re thrilled to introduce our new brand name: Same Table.
Why "Same Table"?
The best moments in life happen when we come together—whether it’s a celebration, a quiet dinner, or a spontaneous toast. At the same table, stories are shared, perspectives are exchanged, and connections are strengthened. Our new name embodies this spirit of inclusivity, welcoming everyone to enjoy the richness of wine culture, no matter their drinking preferences.
The Evolution: Aligning with Our Future
As the non-alcoholic wine industry continues to expand, we’re seeing a shift from niche alternatives to a full-fledged movement. People are redefining what it means to enjoy wine, focusing more on taste, ritual, and experience rather than alcohol content.
With Same Table, we’re doubling down on our commitment to crafting premium non-alcoholic wines that stand alongside traditional wines in quality, depth, and complexity. Our name change signals not just a fresh identity, but a stronger alignment with the evolving landscape of modern drinking culture.
What’s Changing?
- A New Name, Same Mission: While our name has changed, our commitment remains the same—offering elevated, high-quality non-alcoholic wines designed for every table.
- Refined Branding: Expect a new look that reflects sophistication, warmth, and the essence of communal dining.
- Expanded Offerings: We’re introducing new varietals and blends that continue to push the boundaries of what non-alcoholic wine can be.
What’s Staying the Same?
- Our dedication to premium craftsmanship and authentic flavors
- Our customer-first approach, ensuring every bottle delivers an exceptional experience
- Our core belief that great wine is about connection—not alcohol
Join Us at the Table
This isn’t just a rebrand—it’s a renewed vision for the future. We’re excited to continue this journey with you, pouring into every moment that brings people together. Whether you’ve been with us since the beginning or are just discovering our wines, we invite you to take a seat, raise a glass, and enjoy the experience.
Welcome to Same Table.
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